In this blog, I am sharing how I am mentoring a group of high school science students to write and publish a book about their science research experiences by April 2015 with the goal of selling 500 copies by the end of the school year.
Student authors need to blog about their books – well before publication. As independent authors, they need to build their readership through their own marketing. Blogs are a free and relatively easy way to do this. My students have been blogging for a few weeks. Here is a sample of what they have been saying:
As a blogger, I want to know some things about my blog’s readers. How many people are reading my blog? How are they finding out about it? Of the things I am doing, what’s working, and what’s not? The answers to these questions provide data that I can analyze to see if my blogging is effective or not. The way to get this information is from an analytical tool provided by your web service or by Google Analytics. I use WordPress’ “Stats” that are on my “Dashboard” options. These stats are in bar chart format, and by clicking on the bars, I can get more details about each day’s blog readers, including how they found my blog. For example, if I shared my blog post on Twitter, I can see how many people clicked on the link in Twitter and visited my blog. This type of information helps me see how effective sharing my posts is.
Next week, my post will discuss how to coach students to provide high quality content on their blogs.
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